Amritasa Group | About Us

About Us

Rajesh Prasad

Chairman & Co-Founder

Rajesh Prasad is a seasoned banker, operation and transformation specialist turned entrepreneur with an outstanding career spanning over four decades. His diverse experience spans over multiple sectors helping businesses overcome challenges to achieve sustainable growth – both organic and inorganic. He has been an investee, investor, entrepreneur and a mentor.

He began his journey with the State Bank of India in December 1981 as a Probationary Officer. Having set benchmark standards in de-risked business growth coupled with efficient risk and credit management – both in India and overseas, he rose to its exclusive Top Management pool under a fast track system. In early 2007, he moved to Kotak Mahindra Bank as Executive Vice President, leading North and East wholesale banking operations and further streamlining and strengthening its credit dispensation process. Changing gears, in July 2008, he joined Caparo Group as Managing Director & CEO successfully heading its Indian operations for over seven years. From being primarily an an auto-comp player, he got the group to diversify into Financial Services, Green Energy, E-Rickshaw, Waste 2 Energy and logistic sectors. In 2016, he co-promoted Amritasa Group engaged in boutique advisory functions and also innovated Battery life enhancing system that extends the life of a Lead Acid Battery. In July 2018, he joined the struggling Jet Airways at the C-level and is associated in finding a solution under the Indian Bankruptcy Code.

He began his journey with the State Bank of India in 1981 as a Probationary Officer, rising to the exclusive Top Management pool. After 25 years, he transitioned to Kotak Mahindra Bank as Executive Vice President, leading North and East operations. In 2008, he joined Caparo Group as Managing Director & CEO, successfully heading its Indian operations for over seven years. He co-founded Amritasa Group in 2016 and later served as Chief Strategy Officer at Jet Airways, spearheading its revival efforts under the Indian Bankruptcy Code.

Rajesh has worked extensively with Fortune 500 companies, MSMEs, and startups across three continents. His expertise includes corporate banking, loan syndication, financial engineering, turnaround management, equity funding, and strategic alliances. He specializes in leveraging “opportunity arbitrage” to deliver impactful solutions.

Currently, he serves as promoter director of Amritasa Green Pvt Ltd and Amritasa Financial Solutions Pvt Ltd, Lenders’s nominee on the Board of Jet Privilege Pvt Ltd, the loyalty programme of Jet Airways, a Director of Lady Aruna Swraj Paul Foundation. In the past he was Director in over 15 Caparo Group Companies, Director of Bharath Fincorp Pvt Ltd, a boutique NBFC, a Director in Bhushan Power & Steel Ltd, non-Executive Chairman of Hardicon, a TCO with leading financial istitutions and Banks as its promoters, and Sharp Mint Ltd, the largest mint manufacturing Company of India.

In 2002, he joined Caparo Maruti Ltd., managing quality, greenfield projects, and vendor development. Later, he led Caparo India’s Cost Validation Cell, introducing innovative costing practices and strengthening OEM relationships. By 2013, he spearheaded Caparo’s foray into e-vehicles, disaster-resistant composite housing, bio-toilets, solar solutions, and waste management, successfully commercializing these initiatives within 10 months.

In 2016, Mr. Sinha co-founded the Amritasa Group, where he serves as Vice Chairman, overseeing technical functions and business development. He is also the Managing Director of Amritasa Green Pvt. Ltd., driving sustainable innovation and growth.

Atul Kumar Sinha

Vice Chairman & Co-Founder

Rajesh Prasad

Chairman & Co-Founder

Rajesh Prasad is a seasoned banker, transformation specialist, and entrepreneur with a career spanning nearly four decades. His diverse experience includes roles as a professional, investor, entrepreneur, and mentor, helping businesses overcome challenges and achieve sustainable growth....
He began his journey with the State Bank of India in 1981 as a Probationary Officer, rising to the exclusive Top Management pool. After 25 years, he transitioned to Kotak Mahindra Bank as Executive Vice President, leading North and East operations. In 2008, he joined Caparo Group as Managing Director & CEO, successfully heading its Indian operations for over seven years. He co-founded Amritasa Group in 2016 and later served as Chief Strategy Officer at Jet Airways, spearheading its revival efforts under the Indian Bankruptcy Code.
Rajesh has worked extensively with Fortune 500 companies, MSMEs, and startups across three continents. His expertise includes corporate banking, loan syndication, financial engineering, turnaround management, equity funding, and strategic alliances. He specializes in leveraging “opportunity arbitrage” to deliver impactful solutions.
Currently, he serves as Promoter Director of Amritasa Green and Amritasa Financial Solutions, Director of Jamnadas Morarjee Finance, Non-Executive Chairman of Hardicon and Sharp Mint Limited, and nominee director at Jet Privilege Private Limited.

Atul Kumar Sinha

Vice Chairman & Co-Founder

Mr. Sinha brings over 25 years of expertise in seamlessly blending technical and commercial acumen. He began his career with Hindustan Motors, contributing to key projects like Subaru’s India entry and the Opel Astra localization program. He played a pivotal role in the HM-Mitsubishi Lancer project, achieving 72% indigenization within just 36 months through effective vendor development. ...
In 2002, he joined Caparo Maruti Ltd., managing quality, greenfield projects, and vendor development. Later, he led Caparo India’s Cost Validation Cell, introducing innovative costing practices and strengthening OEM relationships. By 2013, he spearheaded Caparo’s foray into e-vehicles, disaster-resistant composite housing, bio-toilets, solar solutions, and waste management, successfully commercializing these initiatives within 10 months.
In 2016, Mr. Sinha co-founded the Amritasa Group, where he serves as Vice Chairman, overseeing technical functions and business development. He is also the Managing Director of Amritasa Green Pvt. Ltd., driving sustainable innovation and growth.