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Registered Under Startup India

Top 10 Automotive Startup of the Year for 2017


Profile of Rajesh Prasad, Chairman & Co-Founder

Rajesh Prasad, a seasoned banker, turn-around specialists and now an entrepreneur. With a career spanning for over three and a half decade, Mr. Rajesh Prasad has seen the challenges in growing and establishing a business both as an investor/creditor and as an executive. Electric vehicles is an industry that is at its infancy that needs a holistic perspective.

Rajesh Prasad joined State Bank of India in 1981, as a Probationary Officer, and rose to an exclusive Top Management pool under a fast track system. After 25 years of working for SBI, he joined Kotak Mahindra Bank as Executive Vice President heading their North and East operations. Later, he chosen by Lord Swraj Paul to head Lord Paul’s family business group Caparo India operations in July 2008 as it Managing Director & CEO cum Country Head. He headed Caparo group for over 7 years after which he decided to go entrepreneurial, co-founding Amritasa Group.

Mr. Prasad’s expertise has been developed after successful stint in Asia, Africa and Europe, handling portfolios of several Fortune 500 companies, along with working closely with Reserve Bank of India, Bundesbank of Germany and Kenyan Central Bank. Core expertise areas:

  • Domestic credit & Syndication, Complex deal structuring, Project valuation and funding
  • Business de-risking, turnaround management, volume based costing and value creation
  • JV nurturing and strategic alliances

Mr. Prasad’s recent venture includes several innovative product, such as manufacturing a battery life enhancing system, called BLESS, that extends life of Lead Acid Battery to 2-3X. Having completed his BA Hons (Mathematics) and MA from St. Stephen’s College, University of Delhi, has an eye to identify opportunities with considerable ‘value arbitrage’. With the same spirit, and passion, Mr. Prasad has launched his venture: Amritasa Green Private Limited (AGPL).


Profile of Atul Kumar Sinha, Vice Chairman & Co-Founder

 Mr. Sinha has had an excellent career spanning over 25 years and he brings with him an excellently blended Technical as well as Commercial expertise. He initiated his career with Hindustan Motors and found a place in its Corporate Office as part of the Core Strategic Team. During this period, he was part of several prestigious projects viz. Subaru’s India Entry Project, Opel Astra Project in which he was entrusted with the responsibility of leading its indegenisation programme. He supported his team for localisation of vehicle to suit Indian condition. He also led the Group’s association with Ford and was an active member of the collaboration to make engines.

He was shifted from the Corporate Office to Chennai and was an integral part of the HM-Mitsubishi Lancer implementation. With careful nurturing of the supplier fraternity, he was able to achieve 72% indegenisation within a short span of 36 months along with the team, a significant achievement through Vendor Development programme With his affable and simple approach, he was able to play a critical role in the implementation process.

After working for over 12 years with HM/Mitsubishi Lancer, he left the Group in 2002 and joined Caparo Maruti Ltd; a JV between Caparo Group of UK and Maruti Suzuki Ltd. He was responsible for Quality, Green field project and Vendor Development. He worked in several prestigious projects. In 2009, he was shifted to the Corporate Office and was entrusted with the responsibility of setting up a Cost Validation Cell for entire Caparo India. He led this position with distinction. During his tenure he introduced the product costing concept within the Automotive segment of Caparo Group, worked on basket order concept for continuing/exiting from supply relationship, Input-Output Ratio, Price correction initiative with the OEMs. He enjoys excellent relation with all the major OEMs. He was also selected to be Caparo’s front face in its Business Transformation process which the Group undertook with Accenture.

Thereafter during end of 2013, he was chosen to lead Caparo’s foray in e-Vehicle, Composite Houses that are earthquake and flood resistant, Bio-Toilet, Solar, Waste Management. Within a short period of time of under 10 months, he was able to bring these forays into commercial launch state.

Mr. Sinha left Caparo in February 2016 and co-promoted Amritasa Group and is the Group’s Vice Chairman where he will be directly overseeing the Technical Functions and Business Development. He is also the Managing Director of Amritasa Green Pvt. Ltd.

Mr. Sinha can be contacted on


Profile of MR. Akshay Prasad, Advisor

Akshay is an economics graduate from Delhi University and London School of Economics. He is working full time as a Manager with Arthur D. Little, at its India office. Having specialised in the Automotive and Manufacturing industry, supporting global OEMs in their India growth strategies, Akshay brings valuable strategic and management experience. On an honorary basis, Akshay supports Amritasa Group in its business development, sales growth and market penetration activities. His strong network of industry experts has come in handy in introducing Amritasa to new sales and channel partners. In addition to this, Akshay also looks after the firm’s branding and promotional activities.







Profile of Mr. V. Jemon, Head R&D Team

Mr. Jemon is heading our R&D Team. Mr. Jemon has 20 years of direct experience with specialisation in PCB Designing, Linear Designing, Digital Designing, Micro-controller programming. Mr. Jemon has worked closely for over a decade with Late Dr. T.K.Saxena, Head of Department of Automation Section of the National Physical Laboratory and has been groomed by him.
Mr. Jemon has an impressive loyal brand in excess of hundred Corporates, spread across different sectors, who have used his technical expertise and developed customised products for them. He is very innovative and is one of the leading players in his domain in the Country.
He leads a team of seven scientists drawn from different sub-verticals.
Mr. Jemon can be contacted on


Profile of Mr. S. K. Sharma, Strategic Marketing

Mr. S.K.Sharma had worked for the Indian Railways in different important positions. He retired from the Indian Railways after putting in 37 years of service. His last posting was in the Railway Board as Additional Member. During his long career, he has held several critical assignments within the Railway Board as well as in the Field. Amongst his critical assignments was the Divisional Railway Manager (DRM) in Kota, modernisation programme of the Indian railways. A person whose strong HR ability has helped the Indian Railways overcome several IR issues.
He is presently advising several high profile Corporates including the Spanish wagon manufacturing Company Talgo.
Mr. Sharma is part of the key strategic marketing team of Amritasa Group. He can be contacted on


Profile of Mr. Vinod Mishra

Mr Mishra has been one of the pioneers in the domain of Bio-toilets and is one of the most experienced persons that we have in the Country in this domain. He is leading the Group’s foray in Bio-toilet. His industry knowledge is widely respected by the key players in the Bio Toilet industry and enjoys huge confidence of Defense Research Development Organisation.

Mr. Mishra has worked for the Escorts Group as well as Omaxe Group and Caparo Group.

He is one of the partners in Amritasa Bio Technology.

He can be contacted on